Experiential
Exhibits, launch events and brand environments shaped by research, and measured after they open.
Explore Experiential →Research & Experience
Research you can trust. Experiences you can measure.
A founder-led firm for market research and measured experiential marketing.
Why MXP?
Experiential builds brands. Proving it is the hard part.
People respond to brand experiences. But attendance, scans and impressions alone don’t tell you whether they left thinking differently—or what stayed with them after the event. We bring research and experiential design together to build measurement into the experience from the start.
Why MXP? →Who we are
You work with the founders.
A group of passionate, intellectually curious marketers and researchers with more than three decades of combined experience across global launches and research projects.
Meet the founders →What we do01 · B2B and B2C brands 02 · How we create experiences 03 · Brands and agencies
Find out. Build it. Prove it.
The Concept Engine
Our method for concepts built around the outcome, with every feature tied to a KPI. See it applied to a SXSW example.
Explore the Concept Engine →Market Research
Operations, advanced analytics and research services, from your questionnaire or ours. White-label available.
Explore Market Research →