Survey Programming & Hosting
Mobile-first surveys with complex logic, piping, quotas and multi-language versions, tested before a single respondent sees them.
You get: a tested live link, test data and a programming checklist.
Market Research
Research that holds up. From the first question to the final readout.
Operations, analytics and research services, managed by a founder who has led hundreds of projects. Use us for one piece of the work or the whole study, under our name or yours.
À la carte
Any single service, from programming only to tabs only.
End-to-end
Design, fieldwork, analysis and readout, with one point of contact.
White-label
For agencies: delivered under your brand. We never contact your client.
Research Operations
The engine room of every study: programmed right, fielded right, cleaned and delivered on time.
Sample & Fieldwork Management
The right panel partner for each audience, consumer or B2B, with daily quota and incidence monitoring.
You get: feasibility up front and daily field reports.
Data Cleaning
Included on every study we field: speeders, straight-liners, duplicates, bots and low-quality open ends removed before analysis.
You get: a clean file and a record of what was removed and why.
Tabulation & Data Processing
Banner tables built to your spec, with significance testing, nets and derived variables, checked line by line.
You get: Excel tabs, SPSS or CSV files, and a data map.
Open-End Coding
Verbatims coded into a clear codeframe, in English, Spanish and Portuguese, with human review of every frame.
You get: a codeframe, coded data and verbatim highlights.
Weighting
Results weighted to census or custom targets, so the sample reflects the market you are measuring.
You get: weighted data and a weighting report with weighting efficiency and effective sample size.
Translation & Multi-Country
Translation, cultural review and local sample for multi-market studies, with Latin American and US Hispanic studies managed in-language.
You get: one project lead across every market.
Advanced Analytics
When the question is what to build, what to charge or who to target, the answer needs more than a crosstab.
MaxDiff
Ranks what matters most among long lists of features, claims or messages, without the ties of rating scales.
Answers: which benefits should lead the message?
Conjoint
Realistic trade-off choices reveal how buyers value each feature and price point. Results come with a market simulator.
Answers: which product configuration wins share?
Segmentation
Groups customers by needs, attitudes and behaviors into segments you can size, name and reach.
Answers: who should we target first?
Pricing Analysis
Van Westendorp, Gabor-Granger and conjoint-based pricing to find acceptable ranges and revenue-maximizing price points.
Answers: what can we charge, and what happens if we raise it?
Key Driver Analysis
Identifies which experiences and attributes actually move satisfaction, loyalty or purchase intent.
Answers: where should we invest to improve results?
Predictive Modeling
Models that forecast choice, churn or response from survey and customer data, built with specialist analytics partners.
Answers: who is likely to buy, stay or leave?
Research Services
The thinking at both ends of a study: asking the right questions, and turning answers into decisions.
Questionnaire Design
Clear, unbiased questions in the right order and length, designed around the decisions the study needs to inform.
You get: a field-ready questionnaire, or a review of yours.
Research Planning
Method, audience, sample size and timing matched to your objectives and budget.
You get: a research plan you can take to stakeholders.
Topline Reports
Fast first results, question by question, within days of field close.
You get: a topline to share while full analysis continues.
Full Research Reports
The complete story of the data, with charts, segments and implications.
You get: a presentation-ready report.
Executive Summaries
What leadership needs to know, in a few pages: key findings and recommended actions.
You get: a summary built for decision-makers.
Live Readouts
Results presented by the founder who ran the study, with time for your team's questions.
You get: a working session, not just a deck.